#dMar: How to Own & Monetize your Data in Web3 | Snickerdoodle Labs

In this episode, Jay speaks with Jonathan Padilla, CEO and Co-Founder of Snickerdoodle Labs, and Alex McComb, Chief Product Officer and Co-Founder of Snickerdoodle Labs. Snickerdoodle Labs is a  #dMar (decentralized marketing) platform for creators to own and equitably monetize their content. Jonathan and Alex share their backgrounds and how their paths merged together in web3. They recount how they built Snickerdoodle Labs and their desire for people to own their data and have privacy, offering them a better way to do business. Jonathan and Alex also discuss why web3 firms need to show data-driven metrics and, following the FTX fiasco, seek to understand how governments work in order to create good relationships with regulators and support decision-making. 

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Snickerdoodle Lab’s Social Links:

Snickerdoodle Lab’s website: https://snickerdoodlelabs.io/ 

Snickerdoodle Lab’s Twitter: https://twitter.com/YoSnickerdoodle

Snickerdoodle Lab’s LinkedIn: https://www.linkedin.com/company/snickerdoodlelabs

Snickerdoodle Lab’s Medium: https://medium.com/snickerdoodle-digest

Guest Social Links:

Jonathan Padilla’s Twitter: https://twitter.com/JPadillaCA

Jonathan Padilla’s LinkedIn: https://www.linkedin.com/in/jpadillaca/

Alex McComb’s LinkedIn: https://www.linkedin.com/in/alexmccomb9/

About Guests

Jonathan M. Padilla is a native of the Great State of California. He is currently Head of Blockchain Strategy at PayPal and the Deputy Director at Stanford’s Future of Digital Currency Initiative. He has served in a number of diverse positions ranging from time in the White House during the first term of President Obama to time at Google where he worked on clean energy at Google.org to working in venture capital outfits in California and in East Africa. He has additionally run political campaigns and operations at the U.S. federal, state, and local levels. He formerly served as a member of the Democratic National Committee. Jonathan graduated from Harvard College with a degree in government and from Oxford University’s Blavatnik School of Government with a Masters of Public Policy. He was a 2018 Schwarzman Scholar at Tsinghua University where he studied economics and business.

Alex McComb is the Chief Product Officer at Snickerdoodle Labs. Before his involvement in web3, he spent time in fintech, blockchain, entrepreneurship, and minerals. He is a UN-recognized blockchain expert in the minerals sector and has consulted on DLT technology and development strategy for governments, startups, and Fortune 500s. Alex is a Schwarzman Scholar and earned his Master’s in Policy and Management from Tsinghua University. He earned his BA from Virginia Wesleyan University.

 

 

You’ll learn about:

• Why chief aggregators are the most valuable
• The need for data-driven metrics to support decision-making in web3
• How protecting the consumer can prove to the government web3 is safe

 

Timestamps

0:36 Jay’s intro

1:45 Jonathan’s background 

6:29 Alex’s background

10:18 Building Snickerdoodle

24:08 Snickerdoodle’s success with clients

28:14 How did Snickerdoodle choose specific projects to attack first?

30:32 How valuable holding your own data is

34:22 Who is Snickerdoodle’s ideal client today?

35:51 AI/Bots & Data Integration 

41:14 Is the government prepared to educate themselves on these topics on web3? 

49:50 Jonathan’s time at PayPal/Compromise of mass adoption

53:40 Where we see trends and asset class moving

1:02:47 How to reach Snickerdoodle

DISCLAIMER: yWhales is not affiliated with YPO but at this time only allows for YPO, YPO Gold, and YNG members due to privacy & confidentiality. Support and production for today’s episode was done by Truth Work Media. Nothing in the podcast constitutes professional and/or financial advice, nor does any information on the podcast constitute a comprehensive or complete statement of the matters discussed or the law relating thereto.

 

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