How to Use Your Phone Number as a Web3 Wallet & Get Rewarded | Toby Rush | Redeem

In this episode, Jay speaks with Toby Rush, CEO of Redeem, a web3 wallet where a user's phone number can become their digital wallet. Dynamic, personalized rewards called “dots” live in the wallets and can be redeemed as you check out instead of a promo code. The dots are NFTs whose business logic is defined by smart contracts. Toby talks about his background in software engineering and what led him to invest in the crypto world and create Redeem. He shares how Redeem is solving human-related problems with technology and establishing trust through the user experience. Toby also discusses the evolution of marketing and how web3 can unlock an authentic customer journey. 

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Redeem’s Social Links:

Redeem’s Website: https://www.redeem.xyz/

Redeem’s LinkedIn: https://www.linkedin.com/company/redeemtechnologies/

Redeem’s Twitter: https://twitter.com/Redeem_xyz 

 

Toby’s Socials:

Toby Rush’s LinkedIn: https://www.linkedin.com/in/tobiasrush/

Toby Rush’s Twitter: https://twitter.com/TobiasRush

About Guest

Toby’s passion is building exceptional teams, products, companies, and an occasional piece of woodworking. His expertise lies in leading companies to scale by creating growth strategies, building out the leadership team, raising capital, and executing. As a founder of two high-tech startups with successful exits, he has raised capital from Angel investors, VCs, and PE companies. He has experience in executing roll-up strategies post-acquisition and operating internationally.

Though operating is his core focus, he has extensive experience investing as an angel and as a part of Alibaba’s Corporate Venture Capital (CVC) team. He serves on several boards of startups, VC funds & operating companies. 

You’ll learn about:

• How Redeem is using rewards and loyalty to help brands connect with consumers
• The importance of data ownership and open source building in web3
• The 3 most important aspects of successful NFTs: convenience, creativity, and control

Timestamps

0:35 Jay’s Intro

1:04 Toby’s background

8:20 About Redeem

14:35 The modular internet

24:50 Marketing in web3

29:10 How Redeem works

35:05 Early adoption stages

38:35 Outlook on the future of web3

43:34 Contact

DISCLAIMER: yWhales is not affiliated with YPO but at this time only allows for YPO, YPO Gold, and YNG members due to privacy & confidentiality. Support and production for today’s episode was done by Truth Work Media. Nothing in the podcast constitutes professional and/or financial advice, nor does any information on the podcast constitute a comprehensive or complete statement of the matters discussed or the law relating thereto.